Activity-to-Results Correlator

Activity-to-Results Correlator

Pharmaceutical sales leaders know that some activities drive results better than others, but identifying which behaviors actually move the needle requires connecting fragmented CRM and sales data.

Monthly analysis: Runs after monthly close to correlate activities with sales
Quarterly deep-dive: Comprehensive multi-month analysis for pattern detection
Correlation matrix showing relationship strength between activity types and sales
Top performer behavior profile summarizing activities of highest-achieving reps

Activity-Results Correlation

Monthly analysis • Impact drivers identified

3 insights
Calls/Rx Lift
0.42correlation
Sample Impact
+18%
Speaker ROI
2.8x
Digital Lift
+12%
High-Impact Behaviors
3+ calls/quarter+24% Rx lift
Sample + call+32% vs call only
Speaker follow-up+18% conversion
Coaching Focus
Call frequencySample timingSpeaker targeting

Built for sales teams
who demand accuracy

Pharmaceutical sales leaders know that some activities drive results better than others, but identifying which behaviors actually move the needle requires connecting fragmented CRM and sales data.

Commercial Excellence Leads identifying best practices

Sales Training Teams developing evidence

based coaching programs

District Managers coaching reps on high

impact behaviors

Sales Operations designing optimal activity guidelines

From alert to action in minutes

The objective of this agent is to identify high-impact behaviors to replicate across the field force.

Step 1

The Trigger

You define when the agent should activate. When conditions are met, it starts working automatically.

  • Monthly analysis: Runs after monthly close to correlate activities with sales
  • Quarterly deep-dive: Comprehensive multi-month analysis for pattern detection
  • New hire cohort review: Analyzes activity patterns of recent hires vs. outcomes
Step 2

360° View

The agent opens a tailored dashboard consolidating data from all your systems.

  • Correlation matrix showing relationship strength between activity types and sales
  • Top performer behavior profile summarizing activities of highest-achieving reps
  • Optimal frequency curves showing sales impact at different activity levels
Step 3

Automated Analysis

The agent follows a structured analysis flow, combining checks with exploratory reasoning.

  • Correlation calculation: Measures statistical relationship between each activity type and sales
  • Top performer analysis: Profiles activity patterns of top-quartile reps
  • Optimal frequency identification: Finds the activity level that maximizes sales impact
Step 4

Actionable Output

After analysis, the agent creates a human-friendly report with everything your team needs.

  • Executive summary: Key findings on what activities drive results
  • Top performer playbook: Specific behaviors that differentiate highest achievers
  • Optimal activity guidelines: Recommended frequency and mix by HCP segment
Step 5

Delivery

Reports are sent automatically via email or accessed directly in Veezoo.

Key benefits for sales teams

Concrete, measurable value for your team from day one

Key Benefit

Evidence-based coaching

Before: Coaching based on intuition. Now: Coach on statistically validated high-impact behaviors.

Root Cause

Replicable best practices

Identify what top performers do and codify it for the team.

Optimized

Optimized activity guidelines

Set call frequency targets based on actual sales impact, not arbitrary standards.

Up and runningin production in weeks

To deploy this Agent, you connect Veezoo to your existing Data Warehouse, typically containing data from:

CRM System (e.g., Veeva): Call records, sampling, speaker program invitations, digital touches
Sales data: Rep-level sales by product and period
HCP Master: Decile, specialty, prescribing potential
Territory data: Assignments and alignment history
Activity
Prescription
Correlation
Impact
Rep
Outcome

Ready to explore Activity-to-Results Correlator?

Fully customizable to your workflows, data sources, and business requirements.

Typical initial implementation in weeks, not months.