Buyer Behavior Analyzer

Track buyer segments, purchase patterns, and GMV trends

Marketplace platforms generate massive amounts of buyer transaction data, but understanding behavior patterns across segments requires connecting purchase history, browsing behavior, and demographic data.

Weekly Monday analysis: Runs after weekend transactions, ready for planning meetings
Segment alert: Triggers when a key buyer segment shows >10% GMV decline
Segment GMV summary with contribution and growth by buyer type
Cohort retention curves showing buyer stickiness over time
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Buyer Behavior Report

Weekly cohort analysis

847K active
Active Buyers
847K
GMV/Buyer
$284
Repeat Rate
42%
Conversion
3.8%
Segment Performance
Power Buyers+24% GMV, -2% count
Casual+8% count, flat GMV
At-Risk12K buyers
Growth Actions
Win-back campaignPower buyer perksCasual activation

Built for marketplace teams who maximize GMV growth

Marketplace platforms generate massive amounts of buyer transaction data, but understanding behavior patterns across segments requires connecting purchase history, browsing behavior, and demographic data.

Marketplace Directors

Strategic oversight & escalation

Growth Managers

Deep, consistent analysis

Category Leads

Business Development

From alert to action in minutes

The objective of this agent is to understand buyer behavior to drive GMV growth and retention.

Step 1

The Trigger

You define when the agent should activate. When conditions are met, it starts working automatically.

  • Weekly Monday analysis: Runs after weekend transactions, ready for planning meetings
  • Segment alert: Triggers when a key buyer segment shows >10% GMV decline
  • Cohort milestone: Activates when a monthly cohort reaches 30/60/90 day maturity
Step 2

360° View

The agent opens a tailored dashboard consolidating data from all your systems.

  • Segment GMV summary with contribution and growth by buyer type
  • Cohort retention curves showing buyer stickiness over time
  • Purchase frequency distribution by segment and category
Step 3

Automated Analysis

The agent follows a structured analysis flow, combining checks with exploratory reasoning.

  • Segment classification: Groups buyers by behavior, value, and demographic attributes
  • GMV decomposition: Breaks down GMV by segment and change drivers
  • Cohort analysis: Tracks buyer retention and LTV by acquisition period
Step 4

Actionable Output

After analysis, the agent creates a human-friendly report with everything your team needs.

  • Executive summary: Buyer health headlines with GMV and retention metrics
  • Segment scorecard: Performance by buyer type with trends
  • Growth opportunities: Segments with highest expansion potential
Step 5

Delivery

Reports are sent automatically via email or accessed directly in Veezoo.

Key benefits for sales teams

Concrete, measurable value for your team from day one

Key Benefit

Segment-level visibility

Before: Aggregate buyer metrics hide segment variation. Now: Understand each buyer type's behavior and value.

Early Warning

Early churn detection

Catch segment-level declines before they become platform-wide trends.

Key Benefit

Targeted growth initiatives

Design campaigns for specific buyer segments based on their behavior patterns.

Up and runningin production in weeks

To deploy this Agent, you connect Veezoo to your existing Data Warehouse, typically containing data from:

Transaction data: Orders, GMV, timestamps, categories
Buyer data: Registration, demographics, activity history
Browse/session data: Search, views, cart activity
Category/product data: Catalog structure and attributes
Session
Purchase
Category
Repeat Rate
Buyer
GMV

Ready to explore Buyer Behavior Analyzer?

Fully customizable to your workflows, data sources, and business requirements.

Try for freeBook a call

Typical initial implementation in weeks, not months.