The Veezoo
Analytics Cup
The 2026 FIFA World Cup is coming. Explore a massive World Cup dataset and tell the story of football through data, visualizations, and agentic analytics.
Power a World Cup newsroom with Veezoo
The brief
You're behind the scenes at a major sports media network. The 2026 World Cup is weeks away. Your newsroom needs an AI-powered analytics system that journalists and commentators can use to prepare match briefings, surface storylines, and pull the stats they'll need ahead of every broadcast — no data team required. You are building a system that makes a non-technical journalist as analytically powerful as a data team.
Your tools
Canvases
Interactive analytics pages
Build interactive reports, match briefings, and tournament overviews. Arrange visualizations, text, and questions freely on the page, this is where the story behind the numbers gets told.
Agents
Newsroom helpers on demand
Build agents that take care of specific newsroom tasks. A fun fact agent that finds a notable player. A trivia agent for historical World Cup moments. A briefing agent that pulls together match overviews.
Andy Cotgreave
Co-author, The Big Book of Dashboards
“We're looking for submissions that combine insight with craft. Visualizations that reveal something you wouldn't see in a spreadsheet.”
What's in it for you
Top analysts take home premium hardware and recognition from industry leaders.
1st Place
MacBook Pro *
+ signed Andy Cotgreave book
2nd Place
iPad *
+ signed Andy Cotgreave book
3rd Place
AirPods Pro *
+ signed Andy Cotgreave book
* Prizes may be substituted with an Apple gift card of equivalent value. Prizes are non-transferable and non-exchangeable. Winners are responsible for any applicable taxes. Apple Inc. is not a sponsor of this competition.
Who is this for?
Anyone curious about data. No technical setup, no prior Veezoo experience needed. We provide everything. Individual entries only.
Anyone who believes asking the right question matters more than building the right chart
Data analyst, data engineer, or analytics engineer
BI developer exploring conversational analytics
Business analyst or product manager who lives in data
Sales, marketing, or ops leader who’d rather ask questions than wait for a report
Student studying data science, economics, or analytics
The challenge is live now. Sign up to get instant access to Veezoo and the World Cup dataset.
What you submit
Share your Veezoo instance and walk us through it on video.
Your Veezoo Instance
Grant the jury full access to your Veezoo environment. They evaluate your Canvases, agents, and overall solution architecture.
A Video Walkthrough (2–3 min)
Show us:
- A few interesting questions you can ask, and the answers you get
- An insight or angle you found that surprised you
- An agent or automated workflow in action
Your Veezoo instance is what the jury reviews. The video is your chance to tell the story behind it.
Getting started
Everything you need to begin building your solution.
Sign up & start exploring
Sign up via the registration form, follow the welcome email to set up your free Veezoo account, then choose the World Cup dataset. From there, an onboarding Canvas will walk you through the basics.
Creating Canvases
Video coming soon
Building agents
Video coming soon
Quick-start tips
- 1.Ask questions to understand what's in the data.
- 2.Come up with creative ideas for briefings and stories the newsroom would actually use.
- 3.Build Canvases and agents that bring those ideas to life.
- 4.Save them so the jury can review your work.
The dataset
The Fjelstul World Cup Database, your sole data source for the competition.
No additional datasets allowed. You may only use the provided Fjelstul World Cup Database and Veezoo's built-in LLM knowledge. Using external data sources will result in disqualification.
Fjelstul World Cup Database (v1.2.0) by Joshua C. Fjelstul, Ph.D. Licensed under CC-BY-SA 4.0. Source: github.com/jfjelstul/worldcup
How you'll be judged
Every submission is scored across four dimensions by an independent panel.
Insight Depth
Non-obvious or actionable findings. Quality of questions matters as much as answers.
Agentic Usage
Creative use of conversational AI, multi-step reasoning, and agents.
Storytelling & Design
Clarity, visual quality, and narrative arc of Canvases and video.
Creativity
Unexpected angles, risk-taking, surprise factor.
Sign up to join the Cup
Sign up to get started. You'll receive a welcome email, set up your free Veezoo account, pick the World Cup dataset, and you're ready to build.
Frequently asked questions
NO PURCHASE NECESSARY. Open to legal residents worldwide, except Excluded Territories. Must be 18+. Void where prohibited. Competition organised by Veezoo AG, Switzerland. This is a skill-based competition, not a game of chance. See for full details. Apple Inc. is not a sponsor of, nor affiliated with, this competition.