The Veezoo
Analytics Cup
The 2026 FIFA World Cup is coming. Explore a massive World Cup dataset and tell the story of football through data, visualizations, and agentic analytics.
Power a World Cup newsroom with Veezoo
The brief
You're behind the scenes at a major sports media network. The 2026 World Cup is weeks away. Your newsroom needs an AI-powered analytics system that journalists and commentators can use to prepare match briefings, surface storylines, and pull the stats they'll need ahead of every broadcast — no data team required. You are building a system that makes a non-technical journalist as analytically powerful as a data team.
Your tools
Canvases
Interactive analytics pages
Build interactive reports, match briefings, and tournament overviews. Arrange visualizations, text, and questions freely on the page, this is where the story behind the numbers gets told.
Watch the videoAgents
Newsroom helpers on demand
Build agents that take care of specific newsroom tasks. A fun fact agent that finds a notable player. A trivia agent for historical World Cup moments. A briefing agent that pulls together match overviews.
Watch the video
Andy Cotgreave
Co-author, The Big Book of Dashboards
“We're looking for submissions that combine insight with craft. Visualizations that reveal something you wouldn't see in a spreadsheet.”
What's in it for you
Top analysts take home premium hardware and recognition from industry leaders.
1st Place
MacBook Pro *
+ signed Andy Cotgreave book
2nd Place
iPad *
+ signed Andy Cotgreave book
3rd Place
AirPods Pro *
+ signed Andy Cotgreave book
* Prizes may be substituted with an Apple gift card of equivalent value. Prizes are non-transferable and non-exchangeable. Winners are responsible for any applicable taxes. Apple Inc. is not a sponsor of this competition.
Who is this for?
Anyone curious about data. No technical setup, no prior Veezoo experience needed. We provide everything. Individual entries only.
Anyone who believes asking the right question matters more than building the right chart
Data analyst, data engineer, or analytics engineer
BI developer exploring conversational analytics
Business analyst or product manager who lives in data
Sales, marketing, or ops leader who’d rather ask questions than wait for a report
Student studying data science, economics, or analytics
The challenge is live now. Sign up to get instant access to Veezoo and the World Cup dataset.
What you submit
Share your Veezoo instance and walk us through it on video.
Your Veezoo Instance
Grant the jury full access to your Veezoo environment. They evaluate your Canvases, agents, and overall solution architecture.
A Video Walkthrough (2–5 min)
Show us:
- The analytics system you built for the newsroom
- A scenario: how would a journalist prepare for a specific match using your solution?
- What you're most proud of and why
Your Veezoo instance is what the jury reviews. The video is your chance to tell the story behind it.
Getting started
Everything you need to begin building your solution.
Sign up & start exploring
Sign up via the registration form, follow the welcome email to set up your free Veezoo account, then choose the World Cup dataset. From there, an onboarding Canvas will walk you through the basics.
Quick-start tips
- 1.Ask questions to understand what's in the data.
- 2.Come up with creative ideas for briefings and stories the newsroom would actually use.
- 3.Build Canvases and agents that bring those ideas to life.
- 4.Save them so the jury can review your work.
How you'll be judged
Every submission is scored across four dimensions by an independent panel.
Insight Depth
Non-obvious or actionable findings. Quality of questions matters as much as answers.
Agentic Usage
Creative use of conversational AI, multi-step reasoning, and agents.
Storytelling & Design
Clarity, visual quality, and narrative arc of Canvases and video.
Creativity
Unexpected angles, risk-taking, surprise factor.
Sign up to join the Cup
Sign up to get started. You'll receive a welcome email, set up your free Veezoo account, pick the World Cup dataset, and you're ready to build.
How to submit your entry
Two things: grant the jury access to your Veezoo instance, and share a short video walkthrough.
1. Grant the jury access
Add the jury to your Veezoo instance so they can review your Canvases, agents, and overall solution. Use this email address:
jury+yourname@veezoo.com
Replace yourname with your actual name — for example, jury+janedoe@veezoo.com
Not sure how? Watch this short walkthrough:
2. Submit your video walkthrough
Record a 2–5 minute screen recording walking us through your work. Show us:
- The analytics system you built for the newsroom
- A scenario: how would a journalist prepare for a specific match using your solution?
- What you're most proud of and why
Make sure you complete both steps before the deadline. Your Veezoo instance is what the jury reviews — the video is your chance to tell the story behind it.
Frequently asked questions
NO PURCHASE NECESSARY. Open to legal residents worldwide, except Excluded Territories. Must be 18+. Void where prohibited. Competition organised by Veezoo AG, Switzerland. This is a skill-based competition, not a game of chance. See for full details. Apple Inc. is not a sponsor of, nor affiliated with, this competition.