What is Embedded Analytics? A Look into Its Evolution and Future

What is embedded analytics, and why is it trending today? This blog post will delve into the history, applications, and future of this exciting field.

Pragati Basu

April 7, 2023

Embedded analytics - what is it? Post by Veezoo

The Rise of Embedded Analytics in the Age of ChatGPT

Before we get into what is embedded analytics, let’s look at why it’s blown up of late. In recent years, embedded analytics has taken the tech world by storm, with a particular focus on ChatGPT-like models. As businesses increasingly rely on data-driven insights, embedding analytics within their software solutions has become essential. But what is embedded analytics, and why is it trending today? This blog post will delve into the history, applications, and future of this exciting field, showing how it’s changing the way we interact with software and customer relationship management (CRM) systems.

Time Travel: A Look at the History of Embedded Analytics

The history of embedded analytics is filled with groundbreaking products and innovations. Let’s take a quick stroll down memory lane to appreciate some of the pioneers in this space.

Crystal Reports, introduced by Seagate Software (now SAP) in 1991, was one of the first embedded analytics products. It allowed developers to create interactive, dynamic reports within their applications, making data more accessible to users.

There was also Actuate Corporation, founded in 1993, focused on scalable enterprise solutions with its flagship product, Actuate Reporting System. This early embedded analytics solution helped organizations create and deliver highly formatted reports to users.

In a bid to bring reporting to the masses, Microsoft entered the embedded analytics market in 2004, with SQL Server Reporting Services (SSRS). As an extension of the popular SQL Server, SSRS made it easy for developers to create and manage reports within the Microsoft ecosystem.

And then something really significant happened. 

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The birth of the AI and NLP Revolution – in other words, pre-cursors of what we know as ChatGPT-like models started being developed.

The rise of artificial intelligence (AI) and natural language processing (NLP) has accelerated the evolution of embedded analytics. ChatGPT-like models, in particular, have revolutionized user interaction with data through seamless, conversational experiences.

From basic reporting tools in the ’90s to AI-powered, natural language-driven solutions today, the journey of embedded analytics has been remarkable. As technology continues to advance, we can look forward to even more innovative and exciting developments in this fascinating field.

Embedded Analytics in Action

Embedded analytics has found its way into a wide range of industries, making data more accessible and actionable for businesses. Here are just some examples of this:

  • Healthcare: Embedded analytics helps healthcare providers track patient outcomes, manage resources more effectively, and identify patterns to improve patient care.
  • Retail: Retailers use embedded analytics to optimize inventory management, monitor customer preferences, and personalize marketing campaigns.
  • Finance: Financial institutions leverage embedded analytics to detect fraudulent transactions, assess risk, and make better-informed investment decisions.
Why Users Love embedded analytics - Veezoo

Why Your End-Users Love Embedded Analytics

Embedded analytics has become a favorite among end users of software and CRM systems, and it’s not hard to see why. Embedded analytics puts the power of data analysis directly in the hands of end users. With customizable dashboards and easily accessible data, users can quickly gain insights – in real-time – without relying on data experts or IT departments.

By providing real-time data insights, embedded analytics supports informed decision-making, users become more self-sufficient. 

The result? Improved business performance on account of faster decision-making and more efficient workflows.

Additionally, CRM systems with embedded analytics enable users to gain a deeper understanding of their customers. By analyzing customer behavior, preferences, and trends, businesses can tailor their offerings, resulting in improved customer satisfaction and increased loyalty.

The big advantage that embedded analytics has is that it is integrated directly into the software or CRM system, providing a smooth and cohesive user experience. Users can access analytics features without having to switch between multiple tools or platforms.

The Exciting Future of Chat-Assistants and Embedded Analytics

The role of embedded analytics in business applications is just starting out. Chat-assistants like ChatGPT will likely play a pivotal role in this evolution (think Chatspot by Hubspot), offering users a more engaging, intuitive, and conversational way to access data and make informed decisions.

The potential for embedded analytics, particularly when powered by AI and NLP, is immense. As businesses continue to embrace data-driven strategies, we can expect embedded analytics to become increasingly sophisticated, versatile, and user-friendly.

In conclusion, embedded analytics is revolutionizing the way businesses access and utilize data. By understanding what embedded analytics is and how it has evolved, we can better appreciate its potential and look forward to a future where chat-assistants like ChatGPT become an indispensable part of our everyday lives.

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