Because Your Customers are not Strings.
By modelling your data semantically with VKL and our ontologies, you get automatically synonyms, more specialized charts, better question recommendations and pre-defined functions.
Your Data is Flat. The World is Not.
A flat table may be convenient, but it is not natural for a Business User to understand. With VKL, you can model your data in a way that reflects its true meaning, while keeping your schema as it is.
Consistent Definitions using SQL without CTRL+C / CTRL+V
With VKL, you can define your metrics once with SQL and reuse it everywhere, creating a shared understanding of your business company-wide.