8 Steps to Run Data-Driven Experiments


“We should try this… How about that… What if we…?” How many conversations in the organization start with some variation of one of those phrases? Someone comes up with an idea for marketing or sales or a new product line, the boss likes it, and then it is off to the races. Suddenly, an individual, a team, maybe even an entire department is running headlong toward the “success” of some new goal or initiative - all before stopping to see if it is actually a good idea.